Love Amazon's latest press release!

It isnt your standard, "Company XYZ is proud to announce that we have achieved...blah, blah, blah". Instead they've summarized their big announcements by making them fun and relevant.

"Amazon customers bought enough Levi's jeans to clothe everyone at the opening ceremony of the 2010 Olympics in Vancouver."

"One of our most remote shipments contained the EMU Australia Toddler Boot and was delivered to Atqasuk, Alaska."

These are stories / messages that people can easily tell their friends, families and co-workers. Ultimately, that's what it's all about...